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FEBRUARY 16, 2016

Social Media Campaign Challenges Stereotypes Within Surgery

Tweet Sparks Worldwide Conversation on What It Means To Be a Surgeon

By Christina Frangou

In August 2015, Heather Logghe, MD, then a preliminary surgical resident at the University of North Carolina at Chapel Hill (UNC), saw a tweet with the #ILookLikeAnEngineer hashtag—part of a Twitter campaign launched by female engineers to challenge the stereotype that their profession was only for white men.

That night, Dr. Logghe sent out a tweet with a link to the #ILookLikeAnEngineer campaign and asked “Is #ILookLikeASurgeon next?” Within a few