‘Men wanted for hazardous journey. Low wages, bitter cold, long hours of complete darkness. Safe return doubtful. Honor and recognition in event of success.’
This advertisement appeared in the London papers during the winter of 1913. Irish explorer Sir Ernest Henry Shackleton printed the ad in the hope of building a team capable of crossing the continent of Antarctica from sea to sea. Shockingly, he received over 5,000 responses. Thirty-four days after embarking,